In a context where urban growth often clashes with environmental protection, Franco Venegas, sustainability manager at Maratué, proposes an innovative vision. “Sustainability is not a limitation, but an opportunity for real estate growth,” says Venegas, who leads a project that seeks to build neighborhoods within a natural park, respecting ecosystems and promoting quality of life.
Maratué, located on land with native forests, protected wildlife, and a coastline with unique geological features, is presented as a model of land-use planning that combines social, economic, and environmental variables. “We don’t just build houses with parks, but a park that contains homes. This transforms the way we live and compels us to care for and respect nature, not damage it,” explains Venegas.
The project is designed to be developed over 45 years, with a controlled density that prioritizes conservation. “We plan to build around 300 homes per year, which allows us to keep trees and natural spaces intact.” Furthermore, it incorporates technologies for energy efficiency and responsible water use, ensuring minimal environmental impact.
Maratué has adopted concrete measures in line with the Sustainable Development Goals, such as the conservation of 650 hectares of public parkland and the protection of key species, like the northern belloto tree. “It’s not a gated community; it’s an open space for the community to live in harmony with nature,” explained Maratué’s sustainability manager.
“We know there’s an urgent social problem: many families need access to decent housing, and lacking options, they end up settling in vulnerable areas that damage the ecosystem. That’s why our proposal seeks a balanced solution, respecting both people and the environment,” Venegas noted.